Recently, Debbie had the chance to discuss her position on Spec work in HOW magazine.
Click HERE to read the arguments For and Against this increasingly controversial practice. —(link triggers automatic PDF download) And feel free to let us know your point of view.
Tweet this | Tags: crowdsourcing, design, spec, spec work
“We got the job” is all you need.
Sure, crowd-sourcing reeks of third-world gang-banging recruitment techniques, but we always have the freedom to decline a pitch. Standing up for what you believe during a pitch is certainly sterling though.
It’s interesting that confidence worked for Frankurt too. Companies willing to submit spec work probably devalue their images to prospective clients. They commoditize themselves, and even if they get the job, the relationship will be about budgets, not innovations.
Hopefully, spec work will commoditize itself. Clients looking for cheap fixes will get rushed, uninspired work, and they’re goals will suffer accordingly. Companies with the confidence and talent to proclaim their processes and assets will get the good gigs and give their clients outstanding results. And if anything will discourage or encourage some kind of behavior, it’s results.
So, a word of advice to talented design entrepreneurs: brand yourself PREMIUM, and expect appropriate compensation.
[...] This post was mentioned on Twitter by Quite Strong and Quite Strong, Monina Velarde. Monina Velarde said: Dear @debbiemillman, I loved your article about spec work on @HOWbrand. Very Inspiring! Thank you! http://tiny.cc/6×5du [...]