Sterling is pleased to announce that we’ve added two more brilliant minds to our Strategy Group!
Alison Munsell, SVP- Strategy SF
Alison is a committed brand-geek with a passion for disciplined problem solving of really meaty brand issues (more…)
Archive for May, 2010
Sterling’s Design Team Gets a Big Boost
Thursday, May 20th, 2010Sterling Brands’ Design Team would like to welcome aboard some brand new faces. They’re the cream of the crop and we’re very excited to have them!
Our new Design Directors:
Martin Yeo - Laura Markley - Nancy Brogden - David Carlino (promoted!) (more…)
BP- A Brand at a Crossroads
Thursday, May 20th, 2010
Several weeks after the dreadful oil spill in the Gulf, the situation is still unresolved and as each day goes by, the fall-out from the incident is becoming more and more widespread. As the claims and counter-claims intensify, the BP brand itself is under attack and in a much more virulent way that we saw from the recent Toyota crisis. And while we know from history that brands in crises can be incredibly resilient, it does seem to me that the BP brand is fighting for its very life. (more…)
Puma’s New Paw Print
Monday, May 17th, 2010Occasionally we just have to highlight truly innovative brands. Puma is doing exactly what it takes to stay competitive, maintain its mission and stay top of mind.
United… By Committee
Thursday, May 13th, 2010As I have said before on this blog, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to be destructive rather than constructive when one is critiquing events. Which is why I held back from commenting about the recent United/Continental marriage. However, a week has passed by and I still don’t have many good feelings about the brand component of this deal but lest I become obsolete, it’s time to put the finger to the keyboard with a few thoughts.
