We’re excited to announce that Sterling’s top Design Dame will visit and serve as artist in residency at Notre Dame Provost’s Distinguished Women’s Lecturer Program this Wednesday through Friday.
Debbie Millman will be giving her acclaimed presentation Why We Brand, Why We Buy to a group of students, faculty and administration at the University, and spending a few days meeting with the staff and students to discuss professional development for junior women.
Debbie’s presentation is an entertaining sociological, scientific and anthropological overview of why we buy and brand things.
This presentation will take a deep dive into the influence branding has on our everyday lives, from branding ourselves and the world around us to the role branding plays in the products we buy and the way we live and will explore the following:
• What are the five waves of modern branding? Debbie will explore each one, focusing on the brands that defined each period.
• How human evolution and population trends are linked with branding.
• How psychology and behavioral rituals are linked with branding.
• How technology has changed the way we interact with each other and with brands.
• What it takes for modern brands to stand out in a crowded marketplace.
• How branding connects with our most hard-wired, basic instincts.
Aside from representing Sterling Brands as our president of Design, Debbie is also AIGA president and author of several books on both Branding and Design. Find out where you can catch her next, here: DebbieMillman.com
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