Seventh Generation’s Chief Inspired Protagonist, Jeffrey Hollender, kick-starts the Roundtable.
Last evening, Sterling Brands’ Strategy group were the proud hosts of a riveting roundtable session on Mission-Based Branding, with special guests Jeffrey Hollender of Seventh Generation and Stephen Friedman of MTV serving as keynote speakers.
The event brought together forward-thinking Senior Marketers from brands like ESPN, Estee Lauder Cos., GlaxoSmithKline, Bic, Royal Caribbean, Time, Inc. and more. A cocktail mixer with great discussion followed the speakers.
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Stephen Friedman, General Manager, talks about bringing a mission to MTV’s programming.