We’re delighted to announce that we’ve made the first big step toward opening our new Cincinnati office with the hiring of a seasoned design executive, Trey Smith. Trey will be heading up our new centrally-located office and as a lifelong Cincinnatian with over 15 years experience in the design industry, we know he’s the right man to reign in all our Midwest requests.
Welcome Trey!
We’re excited to introduce our delicious new design for Häagen-Dazs!
See more here: http://www.haagen-dazs.com
(Previous Design)
The sun is beginning to peek out and just on the horizon, might we finally see a category contender this summer in Flavored Malt Beverages or “Malternatives”? (more…)
Kermit was probably right, but I bet he’d think life was a little bit easier if he knew what it was like to be a full-figured woman trying to find a properly fitting pair of jeans. Come to think of it, does Kermit even wear pants? (more…)
We’re really excited to share that two of our designs have made it into a wonderful Graphic Design book: 1,000 MORE Graphic Elements by Grant Design Collaborative http://www.grantcollaborative.com/ (2009 Rockport Publishers).
The book is another essential for keeping up to date on the most current graphic design detail. The book divides the graphical elements into printing techniques, manipulated surfaces, formats and binding, add-ons, unique materials and graphic devices.
The Spec Work Snafu
Sterling Brands’ Design President and President of AIGA, Debbie Millman, weighed in on the issues surrounding the rising requests and fulfillment of spec work on the Huffington Post this morning. Work done on a speculative (spec) basis can most basically be defined as doing work for a client or prospective client, for Free, often in competition with other entities vying for a project.
I have to believe that the current Toyota brand trauma has resulted in many nervous boardroom discussions in other corporations around the world. I mean, how did one of the most sought-after and respected brands trip so badly and tumble so far. And have we even gotten to the real truth, yet?
But as ever, here’s my point of view. From everything I know about brand building generally and Toyota specifically. I’d put the cause down to an almost psychotic pursuit of becoming the biggest…at the expense of virtually everything else. (more…)
Seventh Generation’s Chief Inspired Protagonist, Jeffrey Hollender, kick-starts the Roundtable. (more…)
