The challenge of designing a successful Olympic logo is in representing the competitive compassion of all people while celebrating the host nation of the games. Every two years since 1994, the International Olympic Committee (IOC) has unveiled a new logo and rallied the world around the host nation, illustrating a delicate balance between nationalism and the Olympic Brand. The case of the 2010 Vancouver Winter Games logo reveals the power, pitfalls, and potential of the Olympic Brand in the new millennium.
Archive for February, 2010
The Rising Deciders
Thursday, February 18th, 2010
There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add to this trend that more and more women are opting an independent lifestyle, often prolonging the decision to become married or have children, and you have an interesting new wave of primary purchase deciders on your brands’ hands. (more…)
Living in a Woman’s World: Part II
Thursday, February 11th, 2010
T-minus 1 week until me and the “Denim Divas” get together to talk about all things jeans. Time to go into what I call “Pre-Game.” (more…)
The Challenge with Super Bowl Ads
Monday, February 8th, 2010
On social media sites and at water coolers all over the country, I suspect that many people are sharing their enjoyment of the Super Bowl game itself and of the Saints winning performance. Well, let’s hope so because I’ve read some pretty scathing content about that other important element of Super Bowl Sunday – namely the ads.
And I agree – overall I was really disappointed. But, rather than just sounding like an old cynic, I wanted to share my view of what I feel has gone wrong and I think that there are several factors at play here: (more…)
Does the Big Mini make sense?
Thursday, February 4th, 2010
photo: www.auto-types.com
Is it only us or does the new Mini Cooper SUV seem like a really odd choice? (more…)
One of our favorites from Debbie..
Wednesday, February 3rd, 2010We thought this Design Matters interview that Sterling Design President, Debbie Millman did was pretty stellar. Enjoy!
(31mins)
