Archive for January, 2010

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Wednesday, January 27th, 2010

Click to Download

I am delighted to introduce Outlook 2010 – our point of view on what will be important to marketers over the coming 12 months:

• this is not your classic trend report but more a perspective, a “snapshot” in time

• it is based on what we have heard directly from consumers and from experts overlaid by our own thinking

• the perspective covers business, brands, culture and consumers

• some of the themes will be new to you, some of them will be more familiar

• the thrust of this report is driven by two major forces of change:
– a reaction to the recession
– technological advances

• love them or hate them, these two factors dominate our outlook for 2010.

Please enjoy and use the following link for download:

http://www.sterlingbrands.com/SBO_2010.pdf

Simon Williams

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See You at this year’s Fuse!

Tuesday, January 26th, 2010

…

http://www.iirusa.com/fuse

Design engages the senses, inspires emotion and precipitates action. Now more than ever, the power of design to influence purchase behavior, create brand advocates and reinforce brand identity has been embraced by the masses. It has become a strategic component of nearly every successful brand and business today.

FUSE 2010 is the place to refuel your energy and your business. FUSE unites designers, creative directors, brand strategists and packaging professionals in a though provoking and inspiring environment. Exchange stories of optimism and possibilities as together, we define the next generation of brand design. FUSE delivers:

Information, Inspiration and Community

Fellow speakers include gurus, academics, design and research executives from companies like: Target, Procter & Gamble, McDonald’s, Morgan Hotels Group, General Mills, Kraft Foods, The Hershey Company, Mattel, Jet Blue and many  more!

Get a  25% discount off registration by using priorty code: MILLMAN

**The first 10 people to use this code will get a complimentary copy of my new book: Look Both Ways: Illustrated Essays on the Intersection of Life and Design.

See you in Chicago!

Debbie Millman


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Living in a Woman’s World

Tuesday, January 26th, 2010

In 2000, Mel Gibson starred in the movie What Women Want, a comedy about “Nick” (Mel Gibson), a somewhat chauvinistic advertising exec hot shot, who has his life turned haywire when a fluke accident enables him to hear what women think. At first all he wants to do is rid himself of this curse, until a wacky psychologist shows him that this could be used to his advantage! His first target is Darcy McGuire, the very woman that got the promotion he wanted. But just as his plan is beginning to work, love gets in the way.

This description alone screamed “chick flick,” that is until I started to receive email after email from friends, colleagues, ex-girlfriends and the final straw, my own father, telling me that my life story had made it onto the big screen… (more…)

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Brands that Punch Above Their Weight

Thursday, January 21st, 2010

I’ve now heard this phrase several times over the past few months and decided to do a little detective work on the topic over the holidays.

And talking to family, friends and people in the know, it is quite clear that, when asked, almost everyone can come up with their 3-4 nominations for brands that fit this description. And as you will see later, the list includes some very attractive brand names. (more…)

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Sterling Design Buzz..

Wednesday, January 20th, 2010

We are excited to share with you some of our favorite new work from 2009. Hope you enjoy it!

(more…)

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Our Sugar Problem

Thursday, January 14th, 2010

dominodotsFinal

A few years ago, while working on a beverage innovation product, a client and I were discussing the growing flavored water industry.  Expressing my love for the unsweetened lemon water I drank regularly while living in Spain, our client sighed and responded, “Yeah, it’s a great product, but it would never work in America.  (more…)

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Cheers to Veuve Clicquot and the Trend of Luxurious Sustainability

Thursday, January 7th, 2010

veuve

The French champagne brand Veuve Cliquot has a history of being progressive. In 1805 Mdme Cliquot Ponsardin made history when she assumed the company’s management, as one of the first women to do so. Continuing on with this driver of forward-thinking, Veuve Cliquot continues to stay progressive in the modern world, offering a Business Woman of the year award for the past two decades, and now, with their packaging. (more…)

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