This Friday, as one of our trusty strategists (thanks Doug!) was heading out on an early flight to focus groups, he happened to catch a live segment being done by the Today Show on the rapidly successful service called Groupon.
Back in September, Sterling Brands released our annual Cultural Pulse, highlighting the hottest cultural trends for the upcoming year and the ways they will affect your brand marketing and design. Trend number 2 in our presentation cited Groupons while highlighting the increase in consumer haggling, a behavior usually reserved for garage sales and flea markets, as a force to be reckoned with in retail spaces across the board for 2010.
We’re excited to see that the consumer has indeed backed up our prediction and the fight for a better price is ON!
Sterling Brands’ top 10 insights for 2009-2010:
Portion Control
- pressing pause to be more in touch with our needs vs. our wants
Heads Up on Haggling
- consumers are bargain-hunting and bartering more than ever
Join the Responsibility Revolution
- a profound shift in attitude from ‘me’ to ‘we’
Enter the New Home Lab
- our homes are the place of inspiration for personal growth and development
Harness the Power of Social Media
- social media can be powerfully productive – build community through your customer relations
ProTECH Your Health
- fueling your potential for great health with information and technology
Heighten the Experience
- brands now educate and entertain on bigger scale
Bare Your Essentials
- tell a story around the bare essentials of your brand
Culture Tripping
- teaching consumers about the world through brand experience
Deliver it Differently
- brands need to be delivered in a system more appropriate for the times
>>Click Here to View the Full Cultural Pulse Webinar
The video from this Friday’s Today Show segment on Groupons:
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