On a recent trip to Vegas (pleasure, not business), I decided to test drive the biggest and brightest new brand extension to hit the skies and was super satisfied with my experience. (more…)
Archive for October, 2009
Announcing the Clash of the Toy Titans – WALMART vs TOYS R US
Thursday, October 22nd, 2009It’s coming up to that time of the year when we have to start thinking about buying toys and games for our kids, families and our friends. And I don’t know about the rest of you but even the thought of it fills me with fear and trepidation.
As part of my preparation, I spent some time over the last three days visiting a number of Toys R Us and Wal-Mart stores as well as both their websites to see what’s going on. And the news from the front is that both of these titans are winding themselves up for another massive battle for the hearts, minds and wallets of holiday consumers nationwide. (more…)
How Do You Listen?
Friday, October 16th, 2009With all the new media, social networks and technologically-induced ways of communicating these days, it suddenly struck me that there may be a lack of balance between what we are saying and how much we Listen.
More important than reading the responses to our tweets, postings and status messages on Facebook- what are we doing to proactively read and research what our audience is up to- (more…)
10 Brands that are Beating the Recession… Big Time.
Friday, October 9th, 2009When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)
Launching “Did You Know…”
Thursday, October 8th, 2009Sterling knows a lot about a lot of consumer categories.
We thought it’d be fun to share a particularly interesting tid-bit with you once per while. We hope you enjoy! (more…)
Answers from the Audience?
Monday, October 5th, 2009There is going to be a McDonald’s in the Louvre.
“The French may be happy to snarf Le Big Mac (France is the second biggest market for the fast feeder, after the U.S.), but that doesn’t mean they want the scent of McDonald’s wafting past the Mona Lisa. (more…)
