We’re delighted to announce that our own Debbie Millman has been invited to join an elite group of contributors to FAST COMPANY’S well-established and sought-after “Expert Design Blog”. Her blog is entitled Look Both Ways, after her upcoming book of the same name (out in late October). (more…)
Archive for September, 2009
The Blanket of Winter
Monday, September 28th, 2009Tough economic times often result in a return to the home, to familiarity and family. Self-admittedly, I’ve been in financial hibernation mode for the past few months. Rather than going out on the town, I’ll take a walk through the park; Instead of an expensive dinner for two, it’s homemade Mexican and movie night. And somehow, I kind of love it.
There are a number of business categories that are actually taking advantage of the economic downturn (more…)
Gogo Inflight Internet – Proving that Difference Does Build Traffic
Friday, September 25th, 2009
I am one of those sad band of people who do a lot of flying – almost all of it from coast to coast and specifically from New York to both Los Angeles and San Francisco. In every case, I use American Airlines, the preferred carrier for our company. (more…)
Sterling Buzz
Tuesday, September 22nd, 2009“So I ask once again, in the midst of the greatest recession of our time: Do we really need to celebrate design and designers?
My answer to this question is unequivocally, unmistakably loud and proud: yes.” (more…)
Zipcar – A Case of Positioning at Its Best
Wednesday, September 16th, 2009The car rental companies have historically attracted a great deal of consumer criticism about charges, insurances, lack of flexibility etc, which makes the current positioning success of Zipcar even more remarkable and well worth a few ‘3rd button’ thoughts.
Just so that we are all on the same page, by positioning, we mean (more…)
The Ping Factor
Monday, September 14th, 2009One of the strangest things to emerge from the digital revolution concerns our behavior when we are in work mode.
It used to be that we made our ‘to-do’ lists and added and crossed out tasks obediently. We visually scanned the list on a regular basis and decided what was the next most urgent or important task. (more…)
The New Rules of Engagement [for blogs]
Tuesday, September 8th, 2009To anyone thinking that blogs are dead, I’m going to have to go ahead and agree with Adam Singer of The Future Buzz who recently claimed to the contrary: [http://thefuturebuzz.com/2009/07/19/blogging-never-went-away/] Blogs haven’t gone away and have become more and more targeted- more and more niche. From a marketer’s standpoint, we know that this can only be good.
Blogging has evolved, with smarter writing and a smarter audience, and so there are new rules to follow and old rules to remember more than ever before. (more…)
The Gift of Reading
Wednesday, September 2nd, 2009After being inspired in 2006 by John Woods’ book “Leaving Microsoft to Change the World”, Sterling Brands has committed itself to supporting this important global initiative. (more…)
