About

Brand = Product = Experience

What are the biggest issues facing brands today?

  • In today’s ever-changing world, brands are facing uniquely contemporary challenges. How do you expand your reach as audiences get more fractured every day? How do you facilitate growth in a world that changes every minute? On top of that, how do you juggle all of your brand’s activities?

Our answer

  • Today’s savvy consumers demand a lot out of brands. In order to be successful, we believe that brands, their products, and experiences need to be in full alignment. Any incongruence will immediately alienate consumers. However, matching what you say and what you deliver is not enough alone. You must be clear in what you stand for and make sure that it is resonates with consumers’ beliefs.

What we do

  • We design immersive, interconnected brand stories and experiences in real time. We get to the big idea fast by considering the entirety of your brand and how it lives in the world. We use that information to create a better informed brand story that will connect to your consumers.

Design

  • Equity evaluation
  • Brand identity
  • Visual system
  • 360° brand experience
  • Packaging design
  • Brand guidelines

Strategy

  • Positioning
  • Portfolio architecture
  • Messaging
  • Naming

Insights

  • In-person, online and mobile
  • Qualitative research
  • Consumer segmentation
  • Brand muse development
  • Customer journey mapping

Innovation

  • New brand creation
  • New products and services
  • New experiences

Awards

  • HOW International Design Awards
    Creativity International Awards
    Health & Beauty America
    GDUSA Health + Wellness Awards
    GDUSA American Graphic Design Awards
    GDUSA American Package Design Awards
    HOW PROMO Awards
    HOW LOGO DESIGN AWARDS
    Pentawards
    Design Week (UK)
    CORE 77
    ONE SHOW
    Dieline
    PRINT Regional Design Annual
    American InHouse Design Awards
    The Hub Prize